The Max Mara Spring Summer 2024 lineup draws inspiration from a fresh take on practical elegance. It is influenced by the rugged work attire of the Land Girls from the 1940s and the contemporary trend of urban gardening that is transforming our cities into green havens. From the utilitarian overalls and dungarees favored by the resilient Land Army heroines to the vibrant floral patterns reminiscent of English poet Vita Sackville-West’s garden, Max Mara is extending the allure of summer to the great outdoors.
The fashion of Land Girls, including their jodhpurs and siren suits, serves as the muse for designs featuring roomy pockets and sturdy reinforced stitching. Diverse drills exhibit vibrant pastoral hues, while trench coats and generously oversized jackets make a statement in outerwear. Backless sundresses harken back to the attire of gardeners’ aprons, and triple-layered chiffon gowns with gaberdine straps effortlessly transition the resilient chic aesthetic from daytime to evening wear.
In contemporary urban settings, the counterparts of these hardworking women are more likely to carry laptops in their bags, and the high-heeled strappy sandals are crafted for strolling city sidewalks. However, today’s modern heroines still exude the same unwavering spirit when they embrace Max Mara’s interpretation of the Land Girl style.
The Spring Summer 2024 collection by Max Mara celebrated the enduring practicality of workwear, all the while honoring the strength and skills of women. Ian Griffiths, through his talent in harmonizing fashion, history, and empowerment, crafted a collection that paid a respectful tribute to bygone eras while offering a fashionable preview of what lies ahead. Combining elements of military-inspired fashion with modern trends, Max Mara’s latest creation is poised to make a confident and influential mark in the world of fashion when spring arrives.
Max Mara official channel
