Gucci showcased its Women’s Fall Winter 2023 fashion show in Milan, presenting a unique experience that unfolded within the very essence of the House. The Gucci Hub, transformed with puce green carpeting and burgundy banquettes, served as the backdrop for this extraordinary event. At the center, two sunken circles symbolized the collaborative circularity within Gucci’s creative community, while also attracting social media influencers. The outer ring hosted a roster of notable guests, including Dakota Johnson, A$AP Rocky, the Maneskin foursome, Florence Welch, and Julia Garner. Meanwhile, outside on Via Mecenate, the crowd enthusiastically greeted Chinese singer and actor Xiao Zhan, who sat next to Gucci CEO Marco Bizzarri. The show itself was a reflection of Gucci’s creative process, with elevators transporting the collection throughout the building, representing the journey from archival concepts to refined ideas in the ateliers, and finally unveiling new expressions on the runway. The seating, featuring innovative Demetra material, and the spherical podiums emphasized the collaborative spirit and interconnectedness that lies at the heart of Gucci’s creative community.
GUCCI official channel
