Prada Coming Home – #CNY Campaign

The journey to come back home and stay with the family lies at the heart of the Lunar New Year. Prada captures Chinese top model Chun Jin and her real family members in a documentary film, recording a traditional reunion to celebrate one of the most important holidays. – After many months spent away, nostalgic Chun Jin is preparing to pause from mundane life, return to her hometown in China to re-connect with her family and celebrate in the most memorable way this time of the year.
PRADA video.

NEW YORK MANHATTAN FASHION MAGAZINE