Gucci Bloom: The Campaign Film – Video

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins. Discover the story behind the fragrance through link in bio.

Music: “The Rip” by Portishead (Universal Island Records Ltd)