Fashion show looks from the Noon by Noor Spring 2014 Collection at Mercedes-Benz Fashion Week in New York.
he name for the line, Noon By Noor, comes from the Arabic letter ‘N’, pronounced as ‘noon’.
Noon By Noor is an exciting new label that is set on making an impact on the world of fashion through elegant, exotic creations that are designed to flatter the modern woman while taking inspiration from timeless styles. It is a decidedly feminine brand that combines luxurious fabrics and intricate embellishments, granting the line its qualitative edge.
Noon By Noor designers, Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, adorn lavish fabrics with unexpected details, such as hand stitching, and homemade accents to add dimension and individuality to each piece. The label offers an array of feminine dresses, tailored blazers and statement separates that can be worn in casual sophistication by day, or in exquisite elegance by night.
The brand’sheadquarters is located in the popular Seef district of Bahrain. The five-floor establishment houses all of Noon By Noor operations, from design to tailoring and administration, whilstan exclusive showroom acts as a venue for viewings and events.
Noon By Noor held a successful launch event in Los Angeles in July 2011, with a number of celebrities in attendance including Kim Kardashianand Lo Bosworth, who were both wearing Noon By Noor, as well as Demi Lovato and AnnaLynne McCord. In February 2012, Noon By Noor held anevent in New York during New York Fashion Week to present the Fall/Winter 2012-2013 collection with Blake Lively in attendance wearing Noon By Noor. Other guests at the highly publicized event included Maria Menounos and Joe Zee.
In September 2012, Noon By Noor presented their Spring/Summer 2013 collection at Mercedes-Benz Fashion Week in New York. This landmark achievement marked the first ever GCC brand to be invited by IMG to present at Mercedes-Benz Fashion Week. Sitting front row was fashion it-girl Olivia Palermo, socialite Cory Kennedy and actress India de Beaufort, all wearing Noon By Noor Resort 2013. Also at the show was Nicky Hilton, photographer and blogger Scott Schuman, stylist Robert Verdi and actress Sami Gayle.
February 2013 marked the brand’s second appearance at Mercedes-Benz Fashion Week New York, presenting its Fall/Winter 2013 collection. Spotted front row was Olivia Palermo, Poppy Delevingne, SelitaEbanks, Nigel Barker, Leigh Lezark, Cory Kennedy and a host of bloggers including Song of Style, The Glamourai, Fashion Toast and Bryanboy.
