Behind the scenes at the recent Gold Label AW12 / 13 Show at Paris Fashion Week . Vivienne Westwood Ltd

See behind the scenes at the recent Gold Label AW12/13 Show at Paris Fashion Week

Gold Label Autumn- Winter 2012 / 2013 London

Looking back to the heroes of the past they looked so incredible in their clothes- artists, intellectuals, scientists: cultivated people. Imagine them live and in front of you- you would think you were on another planet. I want people to shine with human dignity and nobility. I rely on historical reference. By engaging with human genius I have tried to capture the past in my fashion.
But we can never repeat, we are swept along by the changing times and our own experience. When we try to imitate we find ourselves doing something new. I see fashion as a proposal, a way for people to look more wonderful.
This collection has taken care of itself. Without direction Andreas and I began choosing fabrics and delegating technical tasks from random ideas until something began to form. Half-way through, theatre director, Philip Green asked us if we could do costumes for a future production of a 17th century play, ‘The Man of Mode’ and at that point we realized the collection was looking rather 17th century. We said ‘yes’ to the play and from there on the 17th century became a conscious frame of reference. Sometimes it is more a question of mood e.g a black coat made out of a rectangle folded into an envelope has a feeling of a scholars’ gown; it somehow could represent the scientific interest of the age.
The 17th century was a century of great change and drama, it was the age of the amateur and of the rugged individualist and adventurer; in this century the British forged its national identity, not only politically but commercially. Britons scattered themselves all over the world as settlers, traders and seekers of liberty of worship. Men all over the world were extending their boundaries and this feeling of space and spaciousness was extended into the cosmos by the telescope and the microscope. Charles II laughed at the scientists of the newly- formed Royal Society for ‘weighing air’ but indeed they were investigating atmospheric pressure and it was a short step to the pressure of steam.
The old £50 note with of course the Queen on the front and the great London architect Christopher Wren on the back seems to sum up the identity of London pretty well, thanks to Britain’s geographical position as an island at the global nexus between east and west and London’s resulting importance as a port and bank. London has had historically an extreme proportion of the National population which today is highly cosmopolitan. I decided to call the collection ‘London’. I knew Andreas would like it, because to him it would be clear and simple and he loves London…


Red Label Autumn/Winter 12-13 on the catwalk at London Fashion Week

Vivienne Westwood Gold PFW Paris Fashion Week AW12 Runway Gold Label