VLOV represents Victory and Love, a reflection of a successful life
Lifestyle brand targeting middle-class, male Chinese consumers ages 18 to 45
Focused sales strategy includes 12 exclusive distributors who sell through distributor’s 526 Points of Sale (franchise type model)(1)
Emphasis on fashion-forward designs
Look is similar to Hugo Boss and Calvin Klein
Proven brand manager with exclusive focus on fast growing China market
Franchise type business model(1) provides optimal leverage
Ability to expand distribution and brand reach without significant capital expenditures or external financing
Operating strategy drives strong gross profit and operating margins
