Miuccia Prada’s Miu Miu SS25 show was a striking blend of reality and fantasy, staged against the industrial setting of the Palais d’Iena. The ambiance was set by Polish artist Goshka Macuga’s installation of printing presses and conveyor belts, displaying The Truthless Times—a fictional publication that questioned the concept of “truth.” Through this backdrop, Macuga prompted viewers to seek understanding through personal exploration, rather than relying on widely accepted narratives.
Reflecting this intellectually charged atmosphere, Prada’s collection was a playful yet thought-provoking mix of contrasts, intended to challenge traditional perceptions. Combining childlike and adult themes, the lineup radiated a quirky, almost unsettling energy. Items like bloomers, pinafores, and petticoats were paired with gauzy white dresses, echoing a sense of innocence that bordered on discomfort. Prada’s use of retro elements balanced this youthful vibe, as pleated skirts, diner-style dresses, and coats in 1970s wallpaper-inspired prints added a sophisticated touch.
A distinctive styling choice featured sweaters in gray and navy wrapped tightly around the waist, with lace collars peeking through—reminiscent of children’s clothing. This detail embodied an impulsive, carefree aesthetic, capturing Prada’s philosophy of “wearing things in the wrong way” to convey spontaneity and surprise.
The collection was not solely whimsical, though. More refined pieces were strategically incorporated, such as a polished brown coat worn by Hilary Swank and a sleek navy coat on actor Willem Dafoe. These mature elements tempered the youthful chaos, bringing balance to the collection and showcasing Miu Miu’s bold, experimental vision for SS25.
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