Chanel’s spring 2024 couture show at Paris’s Grand Palais was a celebration of the button and an ode to the concept of ‘beauty within the imperfection of time.’ Creative director Virginie Viard showcased a transformative collection, echoing the iconic sets associated with Karl Lagerfeld.
Actress Margaret Qualley set the tone by opening the show in a white blazer, matching mini skirt with a sheer panel, and white tights, accompanied by a whimsical smile. The set, reminiscent of Lagerfeld’s style, featured a giant descending Chanel logo button, creating a memorable ambiance. The unmistakable influence of ‘Poor Things’ was evident, marking its impact on fashion week.
Continuing the theme, the collection debuted a short film, ‘The Button,’ starring Qualley and featuring Kendrick Lamar’s music. Buttons took center stage, adorning sheer dresses, pockets, and vibrant coats with rounded bottoms. The ubiquitous tweed blazer underwent a light transformation with frothy layers of tulle, accented by silver sequin camellias. The tulle ruff extended to collars and sleeves, creating a whimsical effect.
Chanel’s embrace of couture reached new heights with embellished bra tops and leotards styled over spandex tops and dresses. Sequin jackets paired with oversized, floor-length tutus, and tailored dresses revealed layers of tulle, giving the impression of a sophisticated rendition of playing dress-up as an adult.
The show concluded with a wedding dress defying convention—a mini dress featuring voluminous tulle sleeves and a flowing cape, injecting couture clothing with a refreshing punch of personality.
In this high fashion version of playing dress-up, Chanel’s spring 2024 couture not only celebrated craftsmanship and heritage but also embraced the transformative power of clothing, proving that beauty truly resides within the imperfections of time.
