Ulla Johnson’s decision to disregard the minimalist trend in New York fashion demonstrates her dedication to uniqueness and creative expression. Johnson stands out in a sea of uniformity by embracing prints and handcrafts while others return to the simple lines of the late ’90s. Her show, which complements her spring theme—a meditation on the circle as a sacred form of nature—takes place at the former central power station of the Brooklyn Rapid Transit Company, now a hub for the arts. Curved screens and sand paintings made from nautilus shells convert the warehouse into a fanciful venue.
In partnership with artist Shara Hughes, Johnson presents bold printed ensembles that subvert expectations. Johnson’s gowns gain an interesting component from Hughes’s landscapes, which are adapted for dresses and outerwear. The collection’s entire aesthetic is centered around circles, from fil coupé trenches to a flaming sun centerpiece. The Spring Summer 2024 collection, created in partnership with Brooklyn painter Shara Hughes, connects art and fashion. Johnson produces a unique runway experience at Powerhouse Arts, drawing inspiration from Hughes’s psychedelic landscape paintings. The runway features circular sand paintings.
In response to consumer requests, Johnson presents an array of evening gowns, which include a stunning pink Lurex jacquard gala gown and dresses with ruffles made of organza. The collection offers ruffled knitwear and slouchy silk charmeuse pants for an elegant yet sporty vibe, striking a balance between artistic expression and functionality. Ulla Johnson’s Spring Summer 2024 collection is the result of this blending of creative minds. It is a fusion of creativity and workmanship that expands her business into luxury and appeals to customers who value eclectic elegance.
