Experience the enchantment of CHANEL’s Fall-Winter 2023/24 Haute Couture collection, an homage to Parisian elegance, ingeniously crafted by Virginie Viard. Unveiled against the picturesque backdrop of the Seine’s riverbanks, the collection presents a portrait of femininity that is both delicate and audacious. Embroidered motifs of fruits and flowers grace the designs, reminiscent of the beloved still-life paintings. This couture showcase on the quai exudes an everyday idyllic ambiance as models, embodying a Parisienne charm, stroll effortlessly along the river, adorned in block-heeled Mary Janes, seamlessly merging haute couture with the simplicity of daily life.
Viard’s approach to Chanel is one of embracing it as a lifestyle, foregoing the need for elaborate concepts or theatrical displays. Her focus resides in encapsulating the very essence of French culture, exemplified in the phrase “sophistication and simplicity, permanence and beauty,” echoed in her press release. This essence reverberates throughout the collection, capturing the perfect-not-perfect allure that is so emblematic of French style. It’s the beauty of seemingly unstyled hair and au naturel makeup that epitomizes the unique French aesthetic. Without high-flown gimmicks, Viard masterfully channels the heart of Chanel, offering a portrayal of elegance that’s truly timeless and effortlessly chic.
CHANEL official channel
