Alberta Ferretti’s Wanderlust Spring-Summer 2023 collection showcases a mix of masculine and feminine elements, characterized by lightness, fluidity, and an energetic color palette. The collection features a variety of garments including long and short dresses, shirts, trench coats, vests, and jackets made from materials like organza, chiffon, satin, silk, linen toile, raffia, and macramé vines. The evening wear highlights the brand’s emphasis on manual skills and exquisite craftsmanship.
The collection’s campaign features Mona Tougaard as the face of the brand in photographs by Rafael Pavarotti, showcasing draped dresses, leaf-adorned pieces, and daring cutouts in jewel-toned colors. The video, directed by Candice Lo, features the model in ethereal designs in sapphire blue, chartreuse green, and rosy pink shades. The ads are styled by Poppy Cain, with art direction by Sara Hemming and set design by Ibby Njoya. The beauty team includes hairstylist Ali Pirzadeh and understated makeup by Ana Takahashi.
The collection represents a departure from Ferretti’s previous party dress aesthetic, focusing on more casual wear while maintaining the brand’s feeling of extravagance. Ferretti’s handmade crafts are evident in the collection, such as natural stones embellishing garments like a halter and shorts set and a bikini top and miniskirt combo made from crocheted raffia. These pieces are perfect for a resort on the Italian seaside, expressing the designer’s passion for life, nature, and experiences.
