Chanel’s Cruise 2025 show in Marseille was a celebration of creativity and maritime inspiration. The event featured a temporary radio station that sparked dialogue on creativity, hosting Chanel muses and ambassadors alongside local cultural figures.
The collection itself was a departure from Chanel’s signature styles, featuring short and ultra-short silhouettes with mini skirts, cycling shorts, and hot pants. This new dress code, embodying the spirit of the Chanel girl, was inspired by Marseille’s sense of freedom, sun, architecture, music, and dance, infusing the collection with a dynamic spirit of movement.
Virginie Viard’s designs included hooded costumes with bows, sleeveless blouses, and mini dresses with central zips, paired with glossy ballet flats. Sportiness was evident in tailored suits and bouclé jackets with oversized proportions, paired with jumpsuits cinched at the waist with double strands of pearls.
Crocheted cardigans, bermuda shorts, t-shirts, and boleros were showcased alongside playful sponge ensembles, creating a carefree attitude. Denim was a dominant fabric, tailored into multi-pocket uniforms and overalls with visible logos, while leather retained its rebellious essence on tops and cycling shorts.
The show concluded with a finale of pristine white, featuring airy Sangallo lace and camellia embellishments, showcasing Chanel’s timeless classics. A surprising element was the inclusion of flip-flops with spongy wedges and straps, reminiscent of early 2000s vacation trends, reimagined by Virginie Viard as the favored footwear for Chanel’s evening strolls.
