Kim Shui’s Fall Winter 2024-2025 collection is a tribute to renewal and the auspicious year of the dragon in the Chinese zodiac. To honor this, Shui infused her designs with the dragon’s symbolic power and good luck, resonating deeply with her audience. Lucky colors like red and green featured prominently, and playful touches like furry oversized trapper hats added a whimsical yet meaningful element to the runway. The collection also revisited signature pieces, such as the black cap-sleeved dragon dress, now offered in sleeveless variations, demonstrating Shui’s evolution while catering to her expanding customer base.
In a bold move to broaden her brand’s appeal, Shui introduced new pieces that diverged from her established aesthetic. The collection included essentials like bodysuits transitioning into blouses and a diverse range of outerwear tailored for cold weather, along with sleek leather bags. This exploration of new territory showcased Shui’s creative evolution while maintaining the accessibility that has endeared her to fans. Positioned in the accessible luxury segment with a devoted following, Shui’s venture into uncharted waters could mark the beginning of her ascent to becoming a household name in the fashion world.
