INDIVIDUAL EXPRESSIONISM, DOPAMINE DRESSING, RUNWAY READY INTIMATES AND INCLUSIVITY SET THE MOOD AT CURVE NEW YORK
North America’s Leading Intimates Apparel Show Poised to Break Norms and Set Trends
Curve New York at the NY Javits Center
Feb 5 & 6 9:00am – 6:00pm
Feb 7 9:00am – 4:00pm
February, 2023 – This February 5-7 Curve New York will take over New York’s Javits Center, the 3 day show will connect 150+ lingerie, intimates, swim and sportswear brands with buyers, press and industry influencers. Attendees will have a busy 3 days full of fun activities to get their hearts and minds racing, including fashion forward performances by burlesque performer extraordinaire Pearls Daily.
Household names like Chantelle, Natori, Wacoal, Leonisa and Cosabella showcase their latest trends at our fingertips, while niche and emerging brands from around the globe bring fresh ideas that help shape the future of the industry.
Featured presentations include opportunities to learn from the lingerie experts on “How to Boost your Sales & Increase Profitability” with panelists: Larisa Olson, Shelly Domenech and Debbie Donelle, as well as Fit Bootcamps hosted by Elomi, Freya, Fantasie and Goddess. In a roundtable hosted by Kimmay Caldwell, Roman Sipe of Menagerie will share the possibilities and benefits of introducing men’s lingerie into your store.
The Sheer Revolution:
From bedroom-eyes moments to the boardroom, sheer underpinnings are one of this era’s top trends. Innovations in textiles mean that sheet fabrics are softer and stronger than ever – nylons, bodysuits and shapewear in see through knits and lace are built to last, and even sports bras are doing double duty as sexy outerwear with overlays of sheer fabrics. The energy of this trend feels revolutionary, as an editorial in Curve New York’s Revealed Magazine shows. A few brands encouraging us to take charge and wear it how we want in the sheer revolution include Zhe by Karyn Bellow, Les Belles, Anita, VienneMilano.
Elevated Style for Men and Non-Women:
Long gone are the days of men’s bulk-pack underwear being the norm, the men and non-women of today are more sophisticated and use technology to their advantage. There is more to men’s underwear – even Men’s Lingerie – than meets the eye. Menagerie is one game changing brand asserting “fabric has no gender” and offering lace boxers, briefs and nightwear.
Brands like Daringly, Skivvies, Tani USA, and Flakes are taking charge as innovators in the underwear industry. The newly launched Flakes men’s underwear offers technologically-enhanced ultra soft luxury fabrics. This German brand uses only the highest quality Egyptian cotton for ultimate comfort and innovative “climate- regulating” cotton and viscose.
Pleasure Dressing at Home:
The past few years have made a “Homebody” of most of us, to quote industry photographer Becky Yee. But being at home no longer means living in sweats: in fact consumers have deepened their relationships with themselves and dress up for their own pleasure. One of the greatest things to come out of this era is the rise of double duty athleisure, giving you the ability to go from sporty spice to posh spice in the blink of an eye.
There is no shortage of brands taking their cut of the pie from this very lucrative industry. Curve New York features innovators in the industry, including Anita, Aspen Dream, Andine, Calida and Arlotta. These brands are the best of the best for Hybrid work schedules demanding a comfy, simple and chic wardrobe. Stay home with luxe loungewear and lacey lingerie that feels like a dream.
Dopamine Dressing:
You might have heard the word “dopamine dressing” being tossed around, and it’s almost magical effect of boosting one’s mood. There have been expensive studies on the mood boosting effects that colors have on your brain. Who can’t use a mood boost here and there in this day and age? Brands are bringing out their brightest and boldest colors and patterns to have you looking and feeling your best. Electric yellows, bold purples and radiant greens are all having their time (under) the sun! Kixies, Pretty Polly, Happy Undies, Dreamgirl and Thistle and Spire are some brands leading the way with their mood boosting designs.
If you want to wear something bright, colorful and fun, these brands know you’ll have a great day: Shadoline, Bambina Elila, Hue, Empress Mimi, Madalynne Intimates, and Wrapped up by VP.
Runway Ready Lingerie Hits the Streets:
Fashion trends come and go but some trends keep re-emerging with renewed sex appeal and sophistication. In recent global Fashion Weeks, Tom Ford and Alice + Olivia models hit the runway with bras as tops. Runways and red carpets this past season have also shown, with the right briefs or hotpants: no pants are required. Other high fashion brands revamping the innerwear as outerwear trend on runways included Valentino, Burberry, Versace, Miu Miu, and Etro.
Entos, Hauty, Coquette and MADIVA are just a few Curve Brands with innerwear that is ready to be worn out on the town.
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Curve, hosted by Comexposium, is the leading trade show platform for intimate apparel and swimwear. In North America, Comexposium produces Curve New York, Curve Los Angeles and Curve Montreal to gather top brands, buyers and industry influencers. The show focuses on creating business relationships, sharing experiences and identifying trends and themes for the intimate industry around the world.
Comexposium is the undisputed world leader for lingerie and swimwear, with international events in Paris, Shanghai, and Hong Kong. It is also the French reference for sports textiles and equipment trade shows.
Marcy Clark
President, Marcy Clark PR & Events 212.729.9619 Marcy@marcyclarkpr.com
