#PradaSS22 menswear collection – uncanny summer escape, concluding in a space where nature and artifact interact. The show represents a transition between a tunnel, an urban space, and the sea.
The Prada SS22 menswear collection was filmed in Milan at the Fondazione Prada’s Deposito, as well as in Sardinia; in appreciation of and thanks to the Sardinian community, #Prada supports the MEDSEA Foundation in its project to restore marine ecosystems with the reforestation of Posidonia Oceanica meadows in the Marine Protected Area of Capo Carbonara.
Posidonia Oceanica is a marine plant endemic to the Mediterranean Sea, providing an important habitat for marine species and playing a crucial role in absorbing CO2 to help mitigate climate change.
PRADA FASHION OFFICIAL VIDEO