This holiday season, GUESS introduces its new advertising campaign shot in Japan, by acclaimed photographer, Chen Man. Set against the breathtaking backdrops of Mount Fuji and the fields of Tokyo, the campaign is a unique pairing of Eastern and Western cultures that juxtaposes traditional Japanese surroundings against GUESS’ contemporary apparel and accessories. Bridging fine art and fashion photography—a signature of Chen Man—the hyper?saturated color palette and mixing of cultural influences give the images a wondrous, dreamlike and fantastical brilliance.
What is GUESS ABOUT ?
GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale’s was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story.
GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns and turned unknown faces into famous models. In 2004, the company expanded with a new retail concept and contemporary collection called Marciano. The Marciano brand offers a fashion-forward collection designed for trend-setting women and men. In 2007, the G by GUESS retail concept was born, gaining its Southern California aesthetic from the Marciano brothers’ personal passion for the young, California lifestyle they so enjoyed when they first moved to America.
Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.
