The Tracy Reese fashion label was launched in New York City in 1998. The Tracy Reese label produces both ready-to-wear and resort wear. Plenty (2000) and Frock! (2006) were launched as mass market lines at a more affordable price range. Plenty has a focus on home fashions. Tracy Reese Black Label launched in 2009.
The Tracy Reese flagship store in New York City opened in 2006. In a New York Times interview on the occasion of the store’s five-year anniversary, Reese expressed optimism about current trends continuing to support her design vision:
We love pretty, we like beautiful, flattering, color! That’s what people come here for. There was a moment when big stores weren’t into that but our customer always was, and she was coming here”.
In 2011, a second exclusive Tracy Reese store opened, this one in Tokyo.
First Lady Michelle Obama wore a custom-made Tracy Reese dress for her 2012 DNC Convention speech and many more.
