sass & bide is one of Australia’s most respected and loved fashion labels, recognised globally for modern, distinct designs.
sass & bide is the namesake label of Sarah- Jane Clarke (sass) & Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.
Sass and Bide SS12 Collection in London
