Kendra Scott – Behind the Brand

Kendra Scott was just 19 years old when she started her first business, a hat shop. She was determined to succeed but ultimately had to close the business after 5 years. Soon after Scott started making custom jewelry to be able to be a mom and earn some money. The little business took off and soon she was selling her products all over and now her brand is valued at a billion dollars. Watch this inspiring story and let us know what you think.
Scott founded Kendra Scott LLC in 2002, designing her first collection with $500 in the spare bedroom of her home
Scott’s first retail store opened on South Congress in Austin in 2010. In the same year, she began her e-commerce business and launched the brand’s Color Bar experience.
At the end of 2018, Kendra Scott had 92 stores, including her first New York City outpost, a 1,700-square-foot store in SoHo.
Video CBS This Morning and Behind the Brand