CURVEXPO. Fashion at Javits Center. February 21 – 23, 2016

CURVEXPO is the leading organizer of professional trade shows in the Intimate Apparel industry in North America. Our tradeshows occur twice a year in both New York and Las Vegas every February and August.

About New York  CURVEXPO February 2016

New York attendees who were present at previous shows will see a completely different show for February, one that is filled with visual-based items designed to enrich the attendee’s experience before and during the show, such as:

-The brand new Interactive Floorplan as well as the Mobile Application offered at CURVENY NEW YORK, which are digital advancements Eurovet Americas/CURVEXPO considers a natural next step in providing visitors with the upmost show experience.   These features will incorporate seamlessly to your phone, whether it be iPhone, Windows, or Android.  The Interactive Floorplan will aid in searching for booth locations of brands so that you can plan out your visit beforehand to save time during the show.  The Mobile Application will give buyers the opportunity to easily find the brands in which they have appointments with, look up their favorited brands and event happenings on show site, and retrieve their e-badge, among many other features. It will also allow them to effortlessly find the booth of a brand they are interested in visiting, making the day easier to manage.

-Two Fashion showcases will take place at 11AM on Sunday, February 21st and Monday, February 22nd.  These will feature models exhibiting a selection of brands’ intimate apparel lines right on the show floor in the Fashion Presentation Area.  Some brands that are showcasing their products are Ajour, Anita International, Cake Maternity, Chantelle, Coutures*, Elila, Fashion Forms, Fleur of England, Hanky Panky, Josie Natori, Le Mystère, Leonisa, Lou, Natori, On Gossamer, Rago, Red Fern Lingerie*, and Urban Intimates*.  This welcoming environment is designed to give coverage to a variety of brands and introduce buyers to new lines, allowing them to see various products and styles in a more “real world” setting.

-Five Trend Previews given by PROMOSTYL to deliver invaluable information about the upcoming Fall/Winter 2016 season’s trends, highlighting products from the show floor.  There will be three different previews: “Shop the Show” focusing on all Intimate Apparel categories, “Lounging Around” focusing on Daywear, Loungewear, and Sleepwear, and “Get a Head Start” where designers can come to discover next year’s major trends.  Here, if a buyer is interested in an item, they have the option to directly go to that item’s booth to receive more information about the product and to place orders directly on the show floor. Both “Shop the Show” as well as “Lounging Around” are 20 minute previews that will take place at 10AM and 2PM on days one and two of the show, while the hour-long, content rich “Get a Head Start” will be at 11AM on the final day.

-The popular Eveden Fit School for lingerie is once again returning with several lingerie and swimwear workshops and seminars taking place over the course of the 3 days.  Participants will be treated to product knowledge, the latest fitting methods and inside style secrets courtesy of industry experts.

-At the end of the first day of the show, buyers and exhibitors alike can wrap up their last appointments with wine and cheese at 5PM.  Right afterwards, Eurovet Americas/CURVEXPO invites all attendees to drinks at Troy Liquor Bar located in the Meatpacking District and starting at 6:30PM.  This location, in very close proximity to the Javits Center, will be the spot to toast your successful first day at CURVENY NEW YORK!  There will be accommodating transportation and drink specials all night; all you have to do is show your Eurovet Americas/CURVEXPO badge upon entry.

Visitors will notice the tangible change, which comprises of a completely restructured show floor including updated carpet and booth signages, as well as hearts on the ground, outside booths that are featured in our Selection Guide, a complimentary guide used by VIP Buyers to strategize their day and featuring creative, innovative and new brands not to be missed at the show. Tired?  The UGG Zen Lounge is here for you to relax, recuperate, and recap in between meetings and walking the show floor.  The comfortable and cozy atmosphere is a perfect representation of what the UGG brand image conveys and is an ideal place of repose in contrast to the chilly February New York weather.

Eurovet Americas/CURVEXPO believes that the preparation before a trade show is just as valuable as walking the floor during the trade show.  Therefore, informative webinars before the Eurovet Americas/CURVEXPO shows are currently available online that will teach you and your team, whether you are an exhibiting brand or a buyer, how to make the most of the marketing tools that are offered on the website. Since the show is so international and there are exhibitors and buyers from all corners of the globe, these webinars will provide attendees with the flexibility to learn about our website whenever is most convenient.

 

 

Jacob K. Javits Convention Center of New York – 655 W. 34th St., New York, NY 10001

 

Manhattan FAshion Magazine New York