China’s 501 Birthday Celebration

A handful of China’s most creative artists, fashion editors, musicians, and photographers, came together recently to celebrate the world’s original jean – Levi’s 501. This video is their tribute to our iconic fit.

Patented on May 20th, 1873 by Levi Strauss and Jacob Davis, the blue jean celebrates its 140th birthday this year. Levi’s fans around the world are helping us mark the occasion by showing us their interpretations:

Since its invention 140 years ago, the 501® jean has taken on a life of its own as a beloved icon of culture and style around the world. From old to young and punk to prep, the 501® is one of the most democratic fashion items ever created, defined by the people who wear it. This film highlights the major evolutions in design of the 501® and its influence on culture throughout the decades.

The Levi’s® 501® jean. The uniform of progress since 1873.