True Religion Apparel to Present at the Bank of America Merrill Lynch 2010 Consumer Conference

ERNON, Calif., Mar 02, 2010 (BUSINESS WIRE) — True Religion Apparel, Inc. (TRLG 29.18, +0.07, +0.23%)announced today that Pete Collins, the Company’s Chief Financial Officer, will be presenting at the Bank of America Merrill Lynch 2010 Consumer Conference, to be held March 10 — 11, 2010, at The New York Palace Hotel in New York, New York.

The True Religion Apparel investor presentation is scheduled for Thursday, March 11, 2010, at 1:40p.m. ET. The presentation will be webcast live and archived at   www.truereligionbrandjeans.com. Visitors to the website should select the “Investor Relations” link to access the webcast.

About True Religion Apparel, Inc.

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