Patek Philippe Generation Campaign


The latest addition of Patek Philippe’s “Generations” advertising, with timeless black and white imagery showcases the bond between father and son. The film visualizes the company’s slogan: “You never actually own a Patek Philippe. You merely look after it for the next generation.” The video captures a very personal moment between father and son as they explore a book store together. It is an invitation to “Begin your own tradition” with Patek Philippe.

CALATRAVA 6006G
CALIBER 240 PS C
SELF-WINDING MECHANICAL MOVEMENT
Date by hand with seconds subdial
Ebony black sunburst and silvery gray dial
Alligator strap with sapphire-crystal case back
Diameter: 39 mm – Height: 8.86 mm
https://www.patek.com/en/collection/calatrava/6006G-001